Definitions: Propaganda
1. Repetition: Repeating a phrase or word so that the audience will remember it
2. Card Stacking: To make oneself look good in comparison to others by saying good things about your side but nothing negative about the opposition
3. Plain Folks: Using celebrities to pose as regular people or actual real people to show that a product is for everyone in society
4. Glittering Generalities: Using broad, generalized, emotionally loaded words to persuade the audience
5. Transfer: Using images to get the audience to associate the feelings produced to themselves, can be positive or negative
6. Testimonial: Using celebrities talking about a product to promote it
7. Fear: Playing on the deep set fears of an individual or society to get the audience to complete a specific action
8. Name Calling: Saying outright negative things about the competition
9. Bandwagon: To do something because it seems that everyone else is also doing it
2. Card Stacking: To make oneself look good in comparison to others by saying good things about your side but nothing negative about the opposition
3. Plain Folks: Using celebrities to pose as regular people or actual real people to show that a product is for everyone in society
4. Glittering Generalities: Using broad, generalized, emotionally loaded words to persuade the audience
5. Transfer: Using images to get the audience to associate the feelings produced to themselves, can be positive or negative
6. Testimonial: Using celebrities talking about a product to promote it
7. Fear: Playing on the deep set fears of an individual or society to get the audience to complete a specific action
8. Name Calling: Saying outright negative things about the competition
9. Bandwagon: To do something because it seems that everyone else is also doing it